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![Costco focuses on selling products at low prices, often at very high volume.[citation needed] These goods are usually bulk-packaged and marketed primarily to large families and businesses. Furthermore, Costco does not carry multiple brands or varieties where the item is essentially the same except when it has a house brand to sell, typically under the Kirkland Signature label. This results in a high volume of sales from a single vendor, allowing further reductions in price, and reducing marketing costs. If Costco management feels the wholesale price of a product is too high, they will refuse to stock the product. For example, on November 16, 2009, Costco announced that it will stop selling Coca-Cola products due to the soft drink maker refusing to lower its wholesale prices. Costco also saves money by not stocking extra bags or packing materials; to carry out their goods, customers must bring their own bags or use the merchandise shipping boxes from the company's outside vendors.](images/Click%20Banner.gif "Makeup, Cosmetics, Bath and Body, Jewelry, Skincare, Haircare, Fragrance, Fashion, Gifts")
